![]() ![]() ![]() Still, some of the reactions are better than the original discussion. Social media took note of the conversation and ran away with it, sharing the original photo of the Cinnamon Toast Crunch and bemoaning the idea of shrimp inside the boxes. Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar.” There were a lot of reactions I am going to get the black stuff tested today, and also going to talk to the Costco. But he is looking into the cereals to see what’s happening. And apparently, the other bag their family bought had something that resembled dental floss inside. Bake as directed in chart or until toothpick inserted in center comes out clean. Mix Cake Mix, water, oil and eggs in large bowl with mixer on medium speed or beat vigorously by hand 2 minutes. Karp tweeted hours later that he found weird black strings in the back - which he thought might be rat feces - and he said his wife had a strong stomachache after eating the cereal. Grease bottom only of 13x9 pan or bottom and sides of all other pans. I wasn’t all that mad until you now tried to gaslight me? /rSLE60pvoy- Jensen Karp March 22, 2021Īnd it doesn’t even end there. Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. We assure you that there’s no possibility of cross contamination with shrimp.” “After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended. Karp then tweeted a picture of a shrimp, saying “Fair warning, I look different since eating your cereal today.”Īnd that’s when the CTC revealed the results of the investigation - no shrimp. We promise you that our team will look into this and get to the bottom of it - but in the meantime, we want to do everything we can to make this right. Karp said on Twitter he was “not sure I’m ready for another box!!!”ĬTC responded: “We understand your concern. ![]() “We’re sorry to see what you found! We would like to report this to our quality team and replace the box,” the company said. In fact, the company said it wanted to send a new box to Karp. And the answer wasn’t about shrimp tails. Hours later, Cinnamon Toast Crunch responded. Karp tweeted his question at the official Cinnamon Toast Crunch Twitter account, hoping for answers. "We are waiting for the consumer to send us the package to investigate further," a company spokesperson said, "Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us.Ummmm - why are there shrimp tails in my cereal? (This is not a bit) /tTjiAdrnVp- Jensen Karp March 22, 2021 "Because it is a food product associated with disgust, I don't think there's a way to turn this into a positive."Īs for General Mills, it said in a statement to CNN Business it can say "with confidence that this did not occur at our facility," "You can't turn this into a positive and you can't build brand awareness of this in a good way," he said. Meyvis said that the company "should've taken this seriously right away" and in doing so would have avoided this situation from making headlines and capturing the internet's attention. He chided the company for the "discrepancy" between the public message sent on the cereal brand's Twitter account to the private message sent to Karp. "It's a bad idea not to give customers the benefit of the doubt and you shouldn't go around accusing them," Meyvis told CNN Business. This is the first I’ve heard from them since yesterday (when they said they were sending an envelope) and my new response. CINNAMON TOAST CRUNCH BOX FULLI plan on continuing full transparency for those concerned about their products. (He eventually agreed to ship the box back to General Mills for testing.) Karp later tweeted an exchange of Twitter private messages appearing to come from the company asking him to send the product back to them - something he originally said he did not want to do as he felt the company's response saying it was sugar made him "look insane" - as well as a followup email exchange asking him to bring it to local law enforcement if he didn't want to send it back. Meyvis said the discovery is gross - and that's "very dangerous for food brands." However, how Cinnamon Toast Crunch responded was even worse, he said. But for Tom Meyvis, a professor of marketing and consumer behavior at New York University's Stern School of Business, there's a lesson to be learned here. We assure you that there's no possibility of cross contamination with shrimp.Īdmittedly, it's a silly story. After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. ![]()
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